Marketing Digest

Rushed fixes can make recovery harder after a Google spam update or manual action. Here’s what to investigate, address, and avoid.

Search Engine Land · 9 Sept, 07:30 pm

Google appears to be testing a new feature for displaying additional assets in Search ads. Instead of showing all assets directly, these extra assets may now be collapsed behind a +2 indicator, maintaining a more compact initial ad layout. The +2 indicator is positioned next to a callout-style asset at the bottom of th

PPC News Feed · 9 Sept, 07:30 pm✅ emailed

Balance scale and control by matching automation to conversion volume, account maturity, and performance needs.

Search Engine Land · 9 Sept, 06:30 pm

AI visibility tools track brand mentions and citations, but marketers need outcome data to know what those movements mean and what to do next. The post Brands Are Tracking AI Visibility, But Are They Measuring The Right Things? appeared first on Search Engine Journal.

Search Engine Journal — SEO · 9 Sept, 05:30 pm✅ emailed

AI adoption can turn marketers into unpaid (ineffective) software teams, while the real work absorbs the opportunity cost.

Search Engine Land · 9 Sept, 05:30 pm

Google is testing a new Prefill campaign feature for Demand Gen campaigns. This feature utilizes Google AI to assist advertisers in drafting campaigns by importing settings and assets from existing campaigns, enabling easier setup. Advertisers can choose a source campaign as a template, allowing for modifications befor

PPC News Feed · 9 Sept, 05:30 pm✅ emailed

Google is now serving regular pure Search campaigns with restrictive match types in AI Mode, according to multiple tests confirmed by Anthony Higman on LinkedIn. Ginny Marvin, Google’s Ads Liaison, confirmed that exact and phrase match keywords in regular Search campaigns are eligible to serve text ads in AI Mode. Howe

PPC News Feed · 9 Sept, 12:30 pm✅ emailed

Google Ads brings Local Customer Optimization to Performance Max and easier Store Sales measurement to help retailers drive and measure in-store purchases. The post Google Ads Introduces Local Customer Optimization appeared first on Search Engine Journal.

Search Engine Journal — News · 9 Sept, 08:24 am✅ emailed

Google Hotel Ads now feature a new "DEAL" badge. This badge automatically appears when a hotel offers a discount of 15% or more, while a "GREAT DEAL" label signals discounts of at least 25%. This update was spotted by Thomas Eccel. The post “Deal” Badge Spotted Live in Google Hotel Ads appeared on PPC News Feed.

PPC News Feed · 9 Sept, 07:30 am✅ emailed

Google rolled out redesigned Search results in the EEA, reworking aggregator units and adding supplier units for hotel, flight, transport, and product queries. The post Google Rolls Out Redesigned Search Results Across The EEA appeared first on Search Engine Journal.

Search Engine Journal — News · 9 Sept, 06:11 am✅ emailed

A UK news site's trending-query visibility collapsed after moving from .co.uk to .com, and the new domain didn't pick up what the old one lost. The post UK Publisher Loses 98% Of News Search Visibility After .com Move appeared first on Search Engine Journal.

Search Engine Journal — News · 9 Sept, 12:54 am✅ emailed

John Mueller says Google's systems may still judge a site by its old low-value programmatic pages, and that showing value again takes time and effort. The post Google Says Old Low-Value Pages May Affect Site Recovery appeared first on Search Engine Journal.

Search Engine Journal — News · 9 Sept, 12:12 am✅ emailed