Marketing Digest

Judge keeps the monopoly finding intact, but chooses behavioral remedies over a forced AdX sale, preserving Google's ad exchange.

Search Engine Land · 2 Sept, 09:11 pm✅ emailed

From buying links to AI search, Lily Ray shares why lasting visibility comes from E-E-A-T, real expertise and earning recommendations.

Search Engine Land · 2 Sept, 08:53 pm✅ emailed

Search visibility now extends from Google results to AI citations and community conversations. Here’s where to focus your SEO effort in 2027.

Search Engine Land · 2 Sept, 08:30 pm✅ emailed

GEO is just entity SEO with a new name. The foundations haven't changed in 15 years, but most brands still ignore them. The post Entities Are The Foundation Of Modern SEO appeared first on Search Engine Journal.

Search Engine Journal — SEO · 2 Sept, 08:01 pm✅ emailed

Google says a new Gemini system that inspects frames, audio, and transcripts on demand will power Ask YouTube on video watch pages. The post Google To Bring New Video Understanding Tech To Ask YouTube appeared first on Search Engine Journal.

Search Engine Journal — News · 2 Sept, 07:38 pm✅ emailed

Ten ads can behave like one when they make the same pitch. Give each buyer persona a distinct angle to expand your reach.

Search Engine Land · 2 Sept, 07:30 pm✅ emailed

Google has redefined the specifications for bumper ads through recent changes on the official Google Ads help page. Bumper ads, now required to be between 5 and 6 seconds long, used to be labeled simply as '6 seconds or shorter.' This adjustment impacts creative teams producing ads shorter than 5 seconds. The help page

PPC News Feed · 2 Sept, 07:30 pm✅ emailed

You can now filter Google Trends by pre-defined categories, without having to enter a query.

Search Engine Land · 2 Sept, 06:55 pm

YouTube's Todd Beaupré says the desktop homepage redesign with larger thumbnails drove more long-form engagement despite showing fewer videos at once. The post YouTube Says Bigger Thumbnails Drove More Long-Form Views appeared first on Search Engine Journal.

Search Engine Journal — News · 2 Sept, 06:41 pm✅ emailed

New research into 3,000 listicles reveals the signals associated with higher rankings — from freshness to explicit item counts.

Search Engine Land · 2 Sept, 06:30 pm

This seems like a widespread bug impacting a lot of GA4 accounts.

Search Engine Land · 2 Sept, 05:50 pm

When attribution misses delayed and cross-channel influence, here’s how to measure the demand paid social creates and paid search captures.

Search Engine Land · 2 Sept, 05:30 pm