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πŸ’° PPC & Paid MediaHotel Campaigns Can Now Target Regions and Cities

Google Ads has updated its guidance, allowing Hotel Ads campaigns to target and exclude specific geographic areas such as regions, states, cities, or postal codes within a country. This change shifts away from the previous restriction of targeting by just country or territory. However, radius targeting, also known as p

PPC News FeedPPC News Feed Β· 2 Sept, 05:30 pmβœ… emailed
πŸ’° PPC & Paid MediaAutomated Promotion Assets Launched in Google Ads

Google Ads has introduced a new account-level automated asset called Automated promotions. This feature allows Google to scan landing pages for active promotional offers, such as '20% off black sweaters' or 'Buy one get one free', and automatically create a new promotion asset and attach it to eligible Search and Perfo

PPC News FeedPPC News Feed Β· 2 Sept, 12:30 pmβœ… emailed
πŸ’° PPC & Paid MediaBusiness Agent Can Now Be Enabled From Shopify

Google has updated its Business Agent help page to let Shopify merchants enable the AI powered shopping assistant directly through the Google & YouTube app. Business Agent is a branded AI shopping assistant that appears when consumers search for a business on Google Search. Shoppers can use it to ask questions about th

PPC News FeedPPC News Feed Β· 1 Sept, 09:30 pmβœ… emailed