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πŸ’° PPC & Paid MediaLookalike Segments Expand to Video Campaigns

Google Ads is expanding Lookalike segments to Video campaigns, giving advertisers another campaign type where they can reach new users who share characteristics with existing audiences. Previously, Lookalike segments were available only for Demand Gen campaigns. The expansion means advertisers running Video campaigns c

PPC News FeedPPC News Feed Β· 1 Sept, 12:30 pmβœ… emailed
πŸ“° News & UpdatesFTC Sues Amazon Over Alleged $20 Billion Advertising Surcharge Scheme via @sejournal, @brookeosmundson

FTC and 22 states sued Amazon over alleged changes to its ad auctions that the agency says overcharged advertisers by more than $20 billion. The post FTC Sues Amazon Over Alleged $20 Billion Advertising Surcharge Scheme appeared first on Search Engine Journal.

Search Engine Journal β€” NewsSearch Engine Journal β€” News Β· 1 Sept, 05:19 amβœ… emailed
πŸ’° PPC & Paid MediaHow to Install Cookiebot on Shopify Manually in 4 Steps

The Cookiebot Shopify app covers most stores, but not all of them. If you manage several domains from one Cookiebot account, deploy tags through Google Tag Manager, or need to decide exactly which scripts get blocked, you install Cookiebot manually in your theme code instead. This guide walks you through the manual ins

PPC News FeedPPC News Feed Β· 1 Sept, 12:54 amβœ… emailed
πŸ“° News & UpdatesChatGPT Is Now A β€œVery Large Online Search Engine” In The EU via @sejournal, @MattGSouthern

ChatGPT is now a very large online search engine under the EU Digital Services Act after OpenAI reported about 159.1 million average monthly search recipients. The post ChatGPT Is Now A β€œVery Large Online Search Engine” In The EU appeared first on Search Engine Journal.

Search Engine Journal β€” NewsSearch Engine Journal β€” News Β· 1 Sept, 12:01 amβœ… emailed
πŸ’° PPC & Paid MediaTroubleshoot Performance Fluctuations Help Pages Updated

Google Ads has released new documents to help advertisers troubleshoot performance fluctuations and changes across various campaign types, including Performance Max, Search, Display, Video, Shopping, and more. These documents provide guidance on identifying and addressing issues that could impact advertising effectiven

PPC News FeedPPC News Feed Β· 31 Aug, 08:30 pmβœ… emailed