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πŸ’° PPC & Paid MediaEvent Section Added to Promotions in Merchant Center

A new Event section has been introduced in the Promotions section of Google Merchant Center. This functionality allows advertisers to create promotions for sales events such as discounts or special occasions. Advertisers can also add images related to the event. During setup, users can: Add a dedicated event URL. Uploa

PPC News FeedPPC News Feed Β· 24 Aug, 11:58 amβœ… emailed
πŸ’° PPC & Paid MediaGoogle Unifies Tag and Tag Manager Measurement Tools

Google has rolled out updates across its tagging tools to simplify the process of measuring website performance for advertisers. The changes are designed to consolidate measurement settings, allowing advertisers to manage both Google Ads and Google Analytics in one place through the integration of Google Tag and Tag Ma

PPC News FeedPPC News Feed Β· 24 Aug, 07:41 amβœ… emailed
πŸ’° PPC & Paid MediaMicrosoft Releases Agentic Commerce Playbook

Microsoft has released a new guide for agentic commerce called Prepare for the Age of AI Shopping, designed to help advertisers prepare for agentic commerce and AI driven shopping experiences. The playbook focuses on three areas. Get discovered with AI ready product feeds in Microsoft Merchant Center. Get chosen throug

PPC News FeedPPC News Feed Β· 24 Aug, 05:01 amβœ… emailed
πŸ’° PPC & Paid Mediaβ€œHow This Ad Was Made” Added to My Ad Center

Google Ads has improved ad transparency to provide users with detailed information about ads generated with artificial intelligence. The panel features a section titled "How this ad was made," which discloses when an ad was created or edited with AI, allowing users to understand the origin and nature of the content the

PPC News FeedPPC News Feed Β· 24 Aug, 04:27 amβœ… emailed
πŸ’° PPC & Paid MediaGoogle Redesigns Asset Optimization Panel

Google Ads has introduced a redesigned Asset Optimization panel aimed at enhancing user experience. The updated interface showcases three asset categories: Text, Image, and Video, with each containing specific optimization settings. The new design provides toggles for various features, such as Text customization, Image

PPC News FeedPPC News Feed Β· 23 Aug, 10:25 pmβœ… emailed
πŸ’° PPC & Paid MediaHow to Disable Automatically Created Videos in Demand Gen Campaigns [Screenshots incl.]

Have you opened a Demand Gen campaign and found a video ad you never uploaded? Or your clients contacted you asking what is this video they never approved? Google AI creates auto-generated videos from your existing images and text, and serves them alongside your own creatives. If you do not like the result, pausing the

PPC News FeedPPC News Feed Β· 23 Aug, 04:55 pmβœ… emailed
πŸ’° PPC & Paid MediaPerformance Planner Adds Campaign Change Testing

Google is updating Performance Planner with new tools to help advertisers evaluate campaign changes before applying them. Advertisers can now examine how adjustments to bidding or budget targets may affect the performance of their existing campaigns. If the suggested changes align with their goals, they can apply them

PPC News FeedPPC News Feed Β· 23 Aug, 09:42 amβœ… emailed
πŸ’° PPC & Paid MediaBudget or Bidding Target Experiments Introduced for Search Campaigns

Google is expanding its Search campaign experiments with new ways to test budgets and ROI targets across multiple campaigns in a single A/B test. Building on the one click experiments introduced for AI Max in August 2025, the new capability called "Budget or bidding target experiments for Search Campaigns" will roll ou

PPC News FeedPPC News Feed Β· 23 Aug, 07:34 amβœ… emailed
πŸ’° PPC & Paid MediaBusiness Logos for Shopping Added in Google Ads

Advertisers setting up Performance Max and Shopping campaigns can now add their business logo directly in Google Ads. If they do not add a logo, the system will revert to the logo from the Google Merchant Center as previously conducted. This update was flagged by Arpan Banerjee. The post Business Logos for Shopping Add

PPC News FeedPPC News Feed Β· 23 Aug, 04:50 amβœ… emailed
πŸ’° PPC & Paid MediaTrueView Campaigns Upgraded to Video View Campaigns

Google Ads is upgrading TrueView in-stream and in-feed consideration campaigns to Video View Campaigns (VVC), shifting towards multi-format ads powered by Google AI. This change aims to enhance the performance and reach of video campaigns across various placements. Advertisers should note that campaigns that previously

PPC News FeedPPC News Feed Β· 22 Aug, 07:40 pmβœ… emailed