Marketing Digest

Your platform claims the sale, your backend gives credit elsewhere, and neither can tell you if the ad caused it. Incrementality does.

Search Engine Land · 25 Aug, 05:30 pm

A new feature has been identified in Google Ads that enhances the Conversions Summary page with a dedicated Customer Lifecycle Optimization section. This section focuses on various aspects of the customer journey, including Customer Acquisition, Lapsed Customers, and Loyalty Program Members. Advertisers will find recom

PPC News Feed · 25 Aug, 05:20 pm✅ emailed

Google's recent Spam Update may have partially focused on catching mass-generated SEO AI content. The post Reports Indicate Google’s Spam Update Focused On SEO AI Content appeared first on Search Engine Journal.

Search Engine Journal — News · 25 Aug, 04:50 pm✅ emailed

Google is now allowing advertisers to set multiple conversion optimization goals in Demand Gen campaigns. In the updated interface, advertisers can configure multiple goals such as Submit lead forms, Contacts, Engagements, and YouTube follow-on views. Each goal can be enabled individually, providing more flexibility in

PPC News Feed · 25 Aug, 04:11 pm

Cloudflare's EmDash CMS, the spiritual successor to WordPress, is set to release version 1.0 soon after proving itself on their high traffic blog. The post Cloudflare Says EmDash Version 1.0 Is Releasing Soon appeared first on Search Engine Journal.

Search Engine Journal — News · 25 Aug, 03:44 pm✅ emailed

Organic Pareto™ used SE Ranking to take OTPE from about 100 monthly visits to 1,100 and 8x its quote requests, generating €200K in the off-season.

SE Ranking Blog · 25 Aug, 03:12 pm✅ emailed

Webflow adds Codex support with built-in Skills that vastly simplifies automating common website management and development tasks. The post Webflow’s New OpenAI Codex Integration Simplifies Site Management appeared first on Search Engine Journal.

Search Engine Journal — News · 25 Aug, 02:47 pm✅ emailed

How Organic Pareto™ used SE Ranking to help OKCroisiere 2.7x organic traffic and 20x qualified leads in nine months, and earn its first leads from ChatGPT.

SE Ranking Blog · 25 Aug, 02:14 pm✅ emailed

Google has renamed conversions with multiple data sources to multi-source conversions across its documentation. This change applies to various elements such as page titles, anchor labels, and alert descriptions in Tag Diagnostics. Multi-source conversions allow advertisers to connect an existing website conversion acti

PPC News Feed · 25 Aug, 11:48 am

Google has added a new option under Customer acquisition section to Performance Max campaigns, allowing advertisers to target new prospects while excluding existing customers and brand searchers. It's called "Only bid for new prospects" and is currently in beta. This update was spotted by Emirhan Bayutmuş. The post Goo

PPC News Feed · 25 Aug, 06:15 am✅ emailed

Google has announced significant updates to Local Service Ads (LSAs) as it continues to invest in the LSA product even during its transition to Google Ads. The newly introduced pre-badge ads enable businesses to receive leads after passing preliminary checks while completing required onboarding. However, these ads are

PPC News Feed · 25 Aug, 02:12 am✅ emailed

Pew found AI authorship signs on 10% of sampled webpages and 35% of pages carrying a post-ChatGPT publication date. The post 1 In 10 Webpages Shows Signs Of AI Authorship, Pew Reports appeared first on Search Engine Journal.

Search Engine Journal — News · 25 Aug, 12:20 am✅ emailed