Marketing Digest

ChatGPT Ads adds automated bidding, platform targeting and view-through conversions as it expands into Latin America.

Search Engine Land · 24 Aug, 10:12 pm✅ emailed

Google is expanding LSA categories ahead of its migration into Google Ads, giving businesses more precise ways to target leads.

Search Engine Land · 24 Aug, 08:31 pm✅ emailed

Build a reliable AI content system in Claude Code with the right context, specialized agents, and human review.

Search Engine Land · 24 Aug, 08:30 pm✅ emailed

Google Ads adds new Search and AI Max experimentation tools for testing budgets, ROI targets, brand controls, location settings, and campaign changes. The post Google Ads Launches New Search and AI Max Experimentation Tools appeared first on Search Engine Journal.

Search Engine Journal — News · 24 Aug, 08:20 pm✅ emailed

Platforms like Spotify and LinkedIn are cracking down on AI slop. SEOs face a choice: treat AI as a shortcut or as an editorial assistant. The post SEOs Are Becoming The Tools Of Their Tools – The AI Slop Backlash appeared first on Search Engine Journal.

Search Engine Journal — SEO · 24 Aug, 08:00 pm✅ emailed

Google is unifying Google tag and Tag Manager with no-code event tracking, streamlined management and faster data transmission.

Search Engine Land · 24 Aug, 07:45 pm✅ emailed

New research shows how marketers define AI search, where they’re putting budget, and what vendors need to prove to earn their trust.

Search Engine Land · 24 Aug, 07:30 pm✅ emailed

Reduce the business impact of suspensions, verification issues, and missing reviews with practical preparation before problems occur.

Search Engine Land · 24 Aug, 06:30 pm

A practical framework for auditing publisher websites in 2026, covering technical SEO, content quality, E-E-A-T, and entity consistency across passive and active discovery channels. The post How To Audit Publisher Websites In 2026 appeared first on Search Engine Journal.

Search Engine Journal — SEO · 24 Aug, 05:30 pm✅ emailed

Search volume tells you what people search for. The context behind those searches can reveal what your content should actually address.

Search Engine Land · 24 Aug, 05:30 pm

Google Ads has added two options for loyalty program members within the Customer retention settings. It's now possible to bid higher for loyalty program members and show member benefits in eligible countries. These settings appear alongside the existing option to adjust bidding to help reengage lapsed customers. These

PPC News Feed · 24 Aug, 04:58 pm✅ emailed

Why transaction data alone isn't enough for performance marketing, and how persistent customer profiles change the equation.

Search Engine Land · 24 Aug, 04:30 pm