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πŸ’° PPC & Paid MediaGoogle Ads Updates Target-Based Bid Strategies

Google has announced changes to target-based bid strategies in Google Ads, effective August 17, 2026. The updates will ensure campaigns limited by budget perform more consistently toward set targets, even during budget adjustments. Starting July 6, 2026, advertisers can utilize the Bid Target Adjustment Tool to review

PPC News FeedPPC News Feed Β· 22 Jun, 06:41 pmβœ… emailed
πŸ” SEO & ContentPreferred Sources & AI Mode Are Creating Filter Bubbles – A New Discovery Problem via @sejournal, @MattGSouthern

Google's Preferred Sources and loyalty tools help established publishers stay visible, but create a harder discovery path for sites not yet on anyone's list. The post Preferred Sources & AI Mode Are Creating Filter Bubbles – A New Discovery Problem appeared first on Search Engine Journal.

Search Engine Journal β€” SEOSearch Engine Journal β€” SEO Β· 22 Jun, 04:30 pmβœ… emailed
πŸ’° PPC & Paid MediaText Disclaimer Asset Arrives in Google Ads

A new feature, Text Disclaimer assets for regulated industries, has been spotted live under the Assets section in Google Ads. Advertisers can now include mandatory disclaimers in their ads, a capability previously known to be in development, confirming Google’s commitment to regulatory compliance. Key features include:

PPC News FeedPPC News Feed Β· 22 Jun, 01:09 pmβœ… emailed
πŸ’° PPC & Paid MediaGoogle to Use IP Addresses for Ad Personalization in EEA

Google will start using IP addresses for ad measurement and personalization across the EEA, the UK, and Switzerland on or shortly after August 3, 2026. This marks a new approach in regions where IP addresses are classified as regulated personal data under GDPR. Currently, Google receives IP addresses to route traffic a

PPC News FeedPPC News Feed Β· 21 Jun, 09:42 pmβœ… emailed
πŸ’° PPC & Paid MediaShop Diagnostics Tab in Conversions Section

A new feature has been spotted within Google Ads concerning the Shop diagnostics tab. This tab is part of the Conversions section and provides a report specifically for diagnosing shop sales reporting as well as optimisation eligibility. The interface displays critical insights, which helps users in understanding their

PPC News FeedPPC News Feed Β· 21 Jun, 12:46 pmβœ… emailed