Marketing Digest

Your daily PPC & SEO briefing β€” AI-summarized and delivered to your inbox every morning at 10 AM IST.

1,571
Articles collected
7
AI summaries
1,273
Emailed to you
8
Sources monitored

Run it now

Fetches all feeds and emails any new articles to your inbox.

Sources we monitor

Latest collected

1571
πŸ’° PPC & Paid MediaPerformance Max Adds AI Generated Video Aspect Ratios

Google Ads is upgrading Performance Max video ads with a new asset optimisation feature leveraging generative AI to generate missing video aspect ratios. This enhancement aims to improve ad reach and viewing experience by ensuring ads can be resized for different placements, such as already existing feature that conver

PPC News FeedPPC News Feed Β· 19 Aug, 12:35 pmβœ… emailed
πŸ’° PPC & Paid MediaEnhanced Matching for Customer Match

Google Ads appears to be rolling out a new Enhanced matching option for Customer Match under Account settings. When enabled, the setting can expand audience reach using connected user lists. According to the description in the interface, Google will match consented users with consented users from publishers where avail

PPC News FeedPPC News Feed Β· 19 Aug, 09:40 amβœ… emailed
πŸ’° PPC & Paid MediaGoogle Lowers Demand Gen Budget Recommendation to 10x

Google has updated its Demand Gen bidding documentation, lowering the recommended daily budget for campaigns using Target CPA bidding. The new guideline suggests a budget of at least 10 times the target CPA, down from the previous recommendation of 15 times. This change makes it easier for advertisers to engage with De

PPC News FeedPPC News Feed Β· 18 Aug, 09:03 pmβœ… emailed