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A new Leads section, previously announced, has been spotted live under Conversions for managing leads in Google Ads, currently in beta. This section prompts users to create a lead form asset, providing an explanation of Google-hosted lead forms and a Create lead form button to initiate the asset creation process. This
Microsoft Advertising has published its official recap of Activate 2026, revisiting the event's biggest announcements one month later. The update reinforces Microsoft's focus on an AI driven future, with improvements across measurement, targeting, creative tools, and Performance Max. Read the official recap here: Micro
Websites report pages being removed from Google's index, while Google sees nothing unusual. How to separate real deindexing from ranking loss and reporting noise. The post Deindexing Reports Keep Coming, Google Sees Nothing Unusual appeared first on Search Engine Journal.
Google is now showing paid listings blended with organic results in the Images tab, making ads feel more integrated into the browsing experience. Instead of appearing in a clearly separated block, sponsored results can be interspersed among unpaid image listings. Paul Graham has noted the significant decrease in search
Google has started notifying advertisers that it will automatically enable Conversion based Customer Lists for eligible accounts. According to the email, the rollout begins on June 17, 2026, with data processing starting on August 18, 2026. The change applies to advertisers already using Enhanced Conversions and Custom
Google is automatically giving eligible advertisers new audience-building capabilities powered by conversion data.
Google's update will make it easier for advertisers to distinguish between target-based and volume-based bidding strategies.
Laura Abreu shares how one wrong client taught her lasting lessons about trusting her instincts and setting expectations.
Laura I. Abreu shares how one wrong client taught her lasting lessons about trusting her instincts and setting expectations.
OpenAI's UK launch of ChatGPT Ads Manager gives advertisers an early chance to learn and prepare for a potentially major new ad channel
Reframe AI prompt tracking as a measurement of stability, representation, and context rather than another version of rank tracking. The post We Need To Change Our Approach To AI Prompt Tracking appeared first on Search Engine Journal.
Starting June 2026, Google Ads will update how bidding strategies are labeled to enhance clarity between volume-focused and target-focused goals. The Target CPA and Target ROAS strategies will revert to standalone naming conventions. The update involves the following changes in strategy labels: "Maximize conversions wi
