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Advertisers have been notified that, starting October 1, 2026, missed calls from Local Services Ads during business hours will be charged as valid leads if the caller stays on the line for more than 20 seconds. The policy also states that any follow-up calls after the initial interaction that meet criteria will incur c
Google is testing a new label in dynamic remarketing ads displayed on its Display Network. The label, reading 'FOR YOU', appears in the top left corner of the ad, hinting that the ad content is personalized to users based on items they visited on the advertiser's website. This update was surfaced by Hana Kobzová. The p
Google Ads has introduced a new Product titles report that provides visibility into AI-generated product titles. This report will show customized product titles created by Google AI, alongside original product titles, impressions, clicks, and other metrics. The report details include: Customized Product Title: Title ge
A new Under Re-Review policy status has been spotted in Google Ads, indicating that an ad is being reviewed again. In the shared example, the ad remains Eligible (Limited), meaning it can still serve to a restricted audience, while the policy details simultaneously show Under Re-Review. It is not yet clear whether Goog
This behavior pushes down the core search results and gives you an AI Mode type of experience within the main Google Search interface.
Add Google's Preferred Sources button with the standard embed, a configurable WordPress widget, or a deeplink. The post How To Add Google’s Preferred Sources Button To Your Website appeared first on Search Engine Journal.
Microsoft has updated its gambling policy for Brazil, incorporating specific licensing requirements for state lotteries and affiliates. As of August 19, 2026, online casinos, sports betting, and daily fantasy sports will require licensing from the Ministry of Finance and a local presence in Brazil. State lotteries must
Greg Finn reflects on 20 years of PPC, from exact match and Smart Bidding to automation, AI Mode and why authenticity will matter more than ever.
Google’s new YouTube creative guidance highlights the ad elements associated with stronger conversions and ROI.
Google’s DV360 changes remove targeting exclusions and add new business identity requirements for YouTube responsive ads.
Form fills don't tell ad platforms what makes a lead valuable. Deeper-funnel signals can improve lead quality and campaign performance.
Claude can accelerate research, analysis, and drafting, but SEO execution still needs human judgment to avoid costly mistakes.
