Marketing Digest

Find higher-value SEO tasks where AI can give you an edge, from experiments and gap analysis to tools and digital PR.

Search Engine Land · 28 Aug, 06:30 pm

In September 2026, Google will update the requirements for Google TV masthead ads. The new guidelines include the allowance of assets depicting alcohol, specific consumer electronics like headphones and computers, and content related to healthcare and medicines. Additionally, certain assets related to gambling, such as

PPC News Feed · 28 Aug, 06:23 pm✅ emailed

OpenAI, Shopify, and Cloudflare are putting WebMCP into live products, giving AI agents a structured way to use websites without relying on visual clicks. The post WebMCP Connects AI Agents To Actions Inside Websites appeared first on Search Engine Journal.

Search Engine Journal — SEO · 28 Aug, 05:30 pm✅ emailed

Link volume tells only part of the story. See what separates earned authority from spam, recycled ideas, and pitches destined for the trash.

Search Engine Land · 28 Aug, 05:30 pm

More than 100 organizations, including OpenAI, Google, and Microsoft, urge governments and website owners to prepare now for escalating AI cyberattacks. The post AI Is Changing Website Security. Here’s What SEO Teams Should Know appeared first on Search Engine Journal.

Search Engine Journal — News · 28 Aug, 05:26 pm✅ emailed

Google explains why a named update can shake up rankings without giving affected site owners anything specific to act on. The post Google Answers If Updates Come With Actionable SEO Signals appeared first on Search Engine Journal.

Search Engine Journal — News · 28 Aug, 05:15 pm✅ emailed

Google has expanded the booking capabilities for Local Services Ads significantly, increasing the number of Reserve with Google partners from 20 to over 500. This expansion allows businesses to automatically enable their partner booking links on their LSA, enhancing the direct booking experience for customers. If a bus

PPC News Feed · 28 Aug, 05:09 pm✅ emailed

Google is replacing site reputation abuse manual actions in the EEA with a system that can rank affected site sections independently. The post Google Updates Site Reputation Abuse (Parasite SEO) Policy appeared first on Search Engine Journal.

Search Engine Journal — News · 28 Aug, 04:48 pm✅ emailed

Google has launched its 2026 AI-Powered Holiday Playbook, a comprehensive guide designed to help retailers capitalize on the holiday shopping season. This year's playbook emphasizes the dominance of AI in consumer shopping behaviors, detailing essential actions for marketers to adopt. Among the key takeaways are insigh

PPC News Feed · 28 Aug, 12:38 pm

Google has updated the short_title attribute specifications in the Google Merchant Center, indicating it will now be used not only for Demand Gen campaigns but also for visual formats like YouTube and Discover within Performance Max campaigns. Previously, the help page stated that short titles would only be applicable

PPC News Feed · 28 Aug, 10:35 am✅ emailed

Searchers outside of the European Economic Area (EEA), the manual action will apply but not within the EEA.

Search Engine Land · 28 Aug, 10:30 am

Answer sooner, write less, simplify: standard advice that can relocate informational work rather than remove it. Here's the sharper test. The post AI Search Didn’t Remove Cognitive Load, It Moved It appeared first on Search Engine Journal.

Search Engine Journal — SEO · 28 Aug, 12:30 am✅ emailed