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AI search is becoming a measurable source of customer discovery. Here's what nearly 30 million calls reveal and what marketers should do next.
Google confirmed that meta descriptions are not a requirement, then explained why it's not pointless to write them. The post Google: Meta Descriptions Not Required For SEO. But They’re Worthwhile. appeared first on Search Engine Journal.
Google Ads has introduced a new reporting column for Shorts ads actions in the campaign column selector. This metric tracks Likes, Comments, and Shares generated by YouTube Shorts ads, allowing advertisers to monitor audience engagement directly within the platform. Importantly, this value can occasionally be negative
Google's Gemini will soon provide insights to help optimize Demand Gen campaigns on YouTube to offer guidance tailored towards effective visual content. Among the initial feedback options available are metrics on the video's hooking capabilities, with recommendations for improvements like adding voiceovers and clarifyi
Google has announced a new set of Demand Gen updates in the June edition of Demand Gen Drop, introducing new creative capabilities and measurement improvements designed to help advertisers improve campaign performance across YouTube. The update includes: More video resizing options allowing automatic transformations fr
Google Ads API v21 will sunset on August 5, 2026. After this date, all v21 API requests will fail, necessitating migration to a newer version to maintain API access. To assist with the transition, several resources are available: Upgrade to the newest version and view the release notes. Users can check their recent API
The "separate AEO strategy" consultants have been selling collapses when Google itself says it's one playbook. Here's what that means for how you build. The post Search And Agents Are One Product. You Only Need One Playbook appeared first on Search Engine Journal.
Starting July 27, 2026, the Google Ads API will mandate multi-party approvals for certain sensitive actions, enhancing account security. This update affects API workflows for inviting users and updating user access permissions, pausing the standard process to determine if a review is necessary. When inviting users, if
Google says publishers who want to survive in AI Search need to start making content users actually want to read. The post Google Says AI Visibility Hinges On Content People Actually Want To Read appeared first on Search Engine Journal.
Google Merchant Center has outlined two methods for removing "Found by Google" products from feeds in a recently updated help page. The first method involves using attribute rules to set the "pause" attribute on specific product groups, which will automatically archive after 14 days. The second method uses the data-nos
Google has introduced an official set of advertising agent skills aimed at enhancing the capabilities of AI coding assistants. These skills, available in the Google skills repository, help integrate Google Ads and Measurement products by providing AI agents with specialized knowledge and context. Each skill functions a
Starting on August 3, 2026, the creation of new Smart Campaigns via the Google Ads API will no longer be supported. Advertisers can still update and manage their existing Smart Campaigns, which will continue to serve ads. In place of Smart Campaigns, Google recommends exploring other campaign types such as Performance
