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💰 PPC & Paid MediaGoogle Tag Manager Snippets Will Stop Honoring gtag(‘config’) Commands

Google has issued a warning on its help page regarding Google Tag Manager (GTM) snippets. The page states that GTM snippets will soon no longer recognize or wait for gtag('config') commands. Sites using GTM containers but relying on gtag('config','G-…'/'AW-…') for configuring Google Ads or GA4 tags are using an unsuppo

PPC News FeedPPC News Feed · 27 Aug, 04:59 pm✅ emailed
💰 PPC & Paid MediaAsk Advisor Gets Cross-Platform Intelligence

Google has announced that new features are coming to Ask Advisor. It will maintain shared memory across Google Ads, Analytics, Merchant Center, and Google Marketing Platform. This functionality carries goals, past decisions, and performance data from one platform to another, aiming to maximize growth. Ask Advisor remem

PPC News FeedPPC News Feed · 27 Aug, 12:39 pm✅ emailed
💰 PPC & Paid MediaGoogle Shortens Smart Bidding Adjustment Period

Google has updated its guidance on Smart Bidding adjustments, reducing the recommended waiting period from 3 conversion cycles or 4 weeks to 1-2 conversion cycles. This change reflects a shift in Google's assessment of how quickly its bidding systems can adapt to new strategies or goals. The updates affect multiple hel

PPC News FeedPPC News Feed · 27 Aug, 09:32 am✅ emailed
💰 PPC & Paid MediaGoogle Adds Loyalty Member Bidding Controls

Google Ads has added new customer retention controls for loyalty program members, giving advertisers more flexibility when optimizing campaigns for existing customers. Advertisers can now bid higher specifically for loyalty program members, separately from the existing option to adjust bidding for lapsed customers. Ano

PPC News FeedPPC News Feed · 27 Aug, 06:24 am✅ emailed
💰 PPC & Paid MediaGoogle Ads API Developer Assistant v4.0.0 Released

A major release of the Google Ads API Developer Assistant is now available. It provides tools to assist developers with Google Ads domain expertise. This release supports both Antigravity and Claude Code, with dual-platform integration, including native support and custom slash commands. Performance has improved signif

PPC News FeedPPC News Feed · 27 Aug, 03:43 am✅ emailed
💰 PPC & Paid MediaGoogle Moves Policy Manager to New Admin Location

Google has relocated its Policy Manager, which oversees the policy status of limited and disapproved ads, from Tools > Troubleshooting to Admin > Policy. A new Ads tab has been added alongside the existing Account tab, which focuses on account verifications and certifications. This update was shared by Vojtěch Audy. Th

PPC News FeedPPC News Feed · 26 Aug, 09:29 pm✅ emailed