Your daily PPC & SEO briefing — AI-summarized and delivered to your inbox every morning at 10 AM IST.
Run it now
Fetches all feeds and emails any new articles to your inbox.
Google has rolled out an update to Custom Labels within Google Ads, extending their support to Demand Gen campaigns. Previously available only for Performance Max and Standard Shopping campaigns, this feature now allows advertisers to segment their product feed more strategically. This flexibility enables enhanced cont
Google Ads is testing new "Strong match" and "Strongest match" labels on Search ads. The initiative aims to help users quickly identify the most relevant ads for their queries, connecting advertisers with high-intent audiences. This initial experiment is being rolled out to a small percentage of users in the US. This u
The line between earning a brand mention in AI answers and engineering one is getting redrawn. Here's what the research and Google's June update say. The post Google’s Spam Update Now Reaches AI Answers. Enforcement Is Hard appeared first on Search Engine Journal.
Three new Google Ads columns have been introduced to improve search campaign reporting. Advertisers can now track unique search categories to understand coverage and engagement levels more precisely. The new metrics include: Unique Search Categories with Clicks: Count of distinct query groups that generated clicks. Uni
Google Ads now offers real-time Shorts ad previews for Video View Campaigns (VVC) and Video Reach Campaigns (VRC). This feature enables advertisers to see how their creative will appear across mobile and desktop before launching campaigns. Advertisers can preview both existing and new ads during the campaign creation p
Bruce Clay, a founding figure who shaped the SEO marketing industry, has died. His concepts continue to influence professionals to this day. The post Bruce Clay, One of the Founding Figures of SEO, Has Died appeared first on Search Engine Journal.
Google is expanding its financial services advertiser verification program to include all member states in the European Union (EU) and European Economic Area (EEA). This rollout adds 24 countries to the program, which already exists in 18 countries globally, including six EU states and the UK. Advertisers will need to
A simple technical failure cost an agency months of leads, revealing why communication and QA matter as much as PPC performance.
No one has supported the search industry, for as long, and with so much of his resources, like Bruce Clay.
This spam update took two full days to roll out.
Standard Shopping campaigns can now use Maximize Conversion Value bidding without a Target ROAS, giving advertisers flexibility.
The report has not been updated for two weeks now but this is not all that uncommon.
