Marketing Digest

Google is testing new Performance Max controls that let advertisers influence which channels the algorithm prioritizes.

Search Engine Land · 26 Aug, 12:17 am✅ emailed

Getting cited by AI isn't enough. Discover why winning recommendations requires cross-functional action beyond SEO and website optimization.

Search Engine Land · 26 Aug, 12:03 am✅ emailed

Google is adding Gemini Omni to Asset Studio, making it easier to turn creative briefs and brand assets into campaign-ready videos.

Search Engine Land · 25 Aug, 11:53 pm✅ emailed

Google is expanding LSA direct booking to more than 500 partners, making it easier for customers to book straight from ads.

Search Engine Land · 25 Aug, 11:25 pm✅ emailed

Google has brought its developing-topic link carousels to AI Mode, putting timely article links and Preferred Sources prominently inside AI responses. The post Google Brings Developing-Topic Link Carousels To AI Mode appeared first on Search Engine Journal.

Search Engine Journal — News · 25 Aug, 11:09 pm✅ emailed

Google will start charging Local Services Ads advertisers for some missed and follow-up calls that qualify as valid leads from Oct. 1.

Search Engine Land · 25 Aug, 10:54 pm✅ emailed

A new configuration option for Shopper Incentive has been spotted in Google Merchant Center. You can now choose whether to limit the maximum amount of money customers can receive. This update was discovered by Arpan Banerjee. The post Shopper Incentive Gets “Limit Maximum Amount of Money Customers Can Receive appeared

PPC News Feed · 25 Aug, 09:53 pm✅ emailed

SEO roadmaps should tie business goals to ownership, capacity, impact, and measurement. Otherwise, you’ve built a backlog.

Search Engine Land · 25 Aug, 08:30 pm

AI can flatten decades of localized expertise into one generic brand impression, meaning global brands must translate credentials into evidence machines actually recognize. The post Why International SEO Needs Machine-Recognizable E-E-A-T appeared first on Search Engine Journal.

Search Engine Journal — SEO · 25 Aug, 08:00 pm✅ emailed

Specific primary and additional categories, plus complete profiles, correlate with stronger local rankings. See what the data reveals.

Search Engine Land · 25 Aug, 07:30 pm

Secure your virtual front row seat to Rethink 2026 to supercharge your growth with best practices from Search and YouTube Ads, plus the latest industry trends and consumer insights. Rethink Retail is scheduled for September 16 at 10 a.m. ET, offering insights to help marketers maximize success during the AI-powered hol

PPC News Feed · 25 Aug, 06:35 pm✅ emailed

Cheap clicks can look efficient while producing weaker results. Learn how to connect paid media to sales, revenue, and profit.

Search Engine Land · 25 Aug, 06:30 pm