Demand Gen is getting Gemini-powered creative recommendations, enhanced video optimization and new measurement tools.

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Demand Gen is getting Gemini-powered creative recommendations, enhanced video optimization and new measurement tools.

API v24.2 introduces AI visibility tools, stronger security controls and new PMax reporting features for advertisers and developers.

Google is rolling out new Merchant Center agency roles that centralize client access management and strengthen security.

Recommendations depend on confidence, not just content. Here's how search, knowledge graphs, and third-party proof influence AI decisions.

Desktop and mobile clickthrough rates are splitting, according to new benchmark data. Clicks are growing on desktop while declining on mobile. The post Google Desktop CTR Climbs While Mobile Dips, Report Finds appeared first on Search Engine Journal.
Traditional competitor campaigns can be expensive and ineffective. These alternatives help you reach buyers more efficiently.

Unsure which Semrush alternative to pick? Let’s explore and compare some of the best options based on their features, interface, pricing, and user reviews.

ClaudeBot outpaced Googlebot on a new site. Here's what verified crawl data actually looks like, and how to get your own. The post 81.8% Of My ‘AI Assistant’ Traffic Was Fake. The Googlebot Number Was Worse appeared first on Search Engine Journal.
Your content may already be surfacing for searches you never planned for. Here's how to identify those opportunities and act on them.

A ruling against Google signals a broader shift: companies may be responsible for AI-generated errors, even when humans didn't write them.

Discover the best SEO reporting software in our comprehensive review of the top 13 tools. Learn about the differences and choose the perfect one for you.

A step-by-step guide for spotting competitors, affiliates and misleading advertisers in your branded search queries.
